Explore clothing, fragrances and accessories designed for different sides of your style. Choose what fits your mood, your day and your way of life.
Oversized essentials, relaxed fits and everyday pieces built around modern streetwear.
Modern, refined pieces designed to feel current, confident and easy to wear.
Signature scents for men and women, from fresh everyday profiles to deeper evening fragrances.
Finishing pieces that complete the look without taking attention away from it.
Fresh pieces, new scents and the latest additions to the Unfaded collection. Explore what has just arrived before the next drop.
Launching Soon
The next Unfaded collection is on its way. New silhouettes, new details and pieces made for the next chapter.
Explore CollectionThe pieces and fragrances getting the most attention. Explore customer favourites and find your next everyday essential.
Our Standard
We pay attention to the details that matter: fabric, fit, finish, fragrance character and the experience of receiving your order. Every product is selected or developed with everyday wear and long-term value in mind.
Quality First
materials, construction and finishing.
Modern Fits
relaxed, oversized and contemporary silhouettes.
Signature Fragrance
distinct scents designed to become part of personal style.
Made for Pakistan
products, pricing and delivery designed with Pakistani customers in mind.
Unfaded started with a simple idea: everyday style should feel personal. We bring clothing and fragrance together to create a complete expression of how you choose to look, feel and show up. Our collections are built around modern design, considered quality and pieces you can keep coming back to.
Our Story
