New
Minimal Leather Tote
Rs 14,500
Unfaded.pk
Style That Stays.
Contemporary fashion and fragrance for the long wear — designed in Pakistan, finished with international restraint.
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Explore the pillars of Unfaded — fashion, fragrance, and finishing details.
New arrivals
Fresh drops across apparel, fragrance, and accessories.
Limited
Sculpted Midi Dress
Rs 12,500
New
Aube Eau de Parfum
Rs 8,900
New
Fluid Silk Blouse
Rs 8,900
New
Structured Oxford Shirt
Rs 4,900
Limited
Slim Metal Watch
Rs 18,900
Best Seller
Noir Eau de Parfum
Rs 9,800
Sale
Soft Linen Overshirt
Rs 6,200Rs 7,500−17%
Featured collection
The Everyday Edit
Quiet luxury for the week — soft structures, clean neutrals, and pieces that earn their place.
Explore the editBest sellers
The pieces customers return to.
New
Structured Oxford Shirt
Rs 4,900
Tailored Wool Trousers
Rs 7,800
Sale
Essential Crew Tee
Rs 2,200Rs 2,900−24%
High-Rise Wide Trouser
Rs 7,200
Campaign
Special 14 August Offer
Up to 30% off selected styles across fashion and fragrance. Limited time.
Shop the sale
Fragrances
Presence, distilled.
Signature scents composed for lasting wear — from quiet mornings to evening depth. Discover Noir, Aube, and Velvet Oud.
Shop fragrancesPhilosophy
Made Different.
Unfaded is built for longevity — of fabric, fragrance, and feeling. We edit hard so what remains is essential, wearable, and unmistakably yours.
Customer reviews
From verified buyers
Real-feeling sample reviews for layout — replace with approved customer feedback when ready.
Ahmed KhanVerified
“The quality is genuinely better than I expected. The fit and fabric both feel premium.”
Purchased
Structured Oxford Shirt
Sara MalikVerified
“Sizing was accurate and the wide trousers drape beautifully. Already planning a second order.”
Purchased
High-Rise Wide Trouser
Hassan RazaVerified
“Noir is understated and lasts through the day. Exactly the scent I was looking for.”
Purchased
Noir Eau de Parfum
Ayesha NoorVerified
“Clean packaging, careful fit notes, and the blouse feels expensive without being loud.”
Purchased
Fluid Silk Blouse
Bilal AhmedVerified
“Quiet pieces that work for Pakistani weather. The overshirt has become my weekly uniform.”
Purchased
Soft Linen Overshirt
Ahmed KhanVerified
“The quality is genuinely better than I expected. The fit and fabric both feel premium.”
Purchased
Structured Oxford Shirt
Sara MalikVerified
“Sizing was accurate and the wide trousers drape beautifully. Already planning a second order.”
Purchased
High-Rise Wide Trouser
Hassan RazaVerified
“Noir is understated and lasts through the day. Exactly the scent I was looking for.”
Purchased
Noir Eau de Parfum
Ayesha NoorVerified
“Clean packaging, careful fit notes, and the blouse feels expensive without being loud.”
Purchased
Fluid Silk Blouse
Bilal AhmedVerified
“Quiet pieces that work for Pakistani weather. The overshirt has become my weekly uniform.”
Purchased
Soft Linen Overshirt
Fatima ZahraVerified
“Delivery was smooth and the midi dress matched the photos. Soft, structured, and wearable.”
Purchased
Sculpted Midi Dress
Omar SiddiquiVerified
“Feels like an international brand made for here. Watch quality is solid for the price.”
Purchased
Slim Metal Watch
Zainab AliVerified
“I keep coming back for the essentials. The cardigan is soft and holds its shape well.”
Purchased
Cropped Knit Cardigan
Usman FarooqVerified
“Velvet Oud is warm without being heavy. Packaging made it feel like a proper gift.”
Purchased
Velvet Oud
Hira ShahVerified
“Simple pieces that elevate without trying too hard. The tote is sturdy and elegant.”
Purchased
Minimal Leather Tote
Fatima ZahraVerified
“Delivery was smooth and the midi dress matched the photos. Soft, structured, and wearable.”
Purchased
Sculpted Midi Dress
Omar SiddiquiVerified
“Feels like an international brand made for here. Watch quality is solid for the price.”
Purchased
Slim Metal Watch
Zainab AliVerified
“I keep coming back for the essentials. The cardigan is soft and holds its shape well.”
Purchased
Cropped Knit Cardigan
Usman FarooqVerified
“Velvet Oud is warm without being heavy. Packaging made it feel like a proper gift.”
Purchased
Velvet Oud
Hira ShahVerified
“Simple pieces that elevate without trying too hard. The tote is sturdy and elegant.”
Purchased
Minimal Leather Tote
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